MARKETER OF THE FUTURE
THE WORLD DOES NOT JUST LOOK AHEAD ANYMORE. IT LOOKS EAST.
SPONSORS
The Advertising Business Group (ABG) is the UAE’s leading body for responsible advertising and marketing. Our members, the region’s top brands, agencies, media, and tech players, are united by one purpose: to shape a sustainable, ethical, future-ready industry.
We tackle pressing challenges like transparency, influencer marketing, sustainability, and AI, and create opportunities for bold collaboration and growth. With leaders from P&G, L’Oréal, Nestlé, TikTok, Google, Omnicom, WPP, Publicis, and MMS on our board, ABG blends global expertise with regional edge.
By hosting Marketer of the Future 2025, ABG continues its mission to champion innovation, raise standards, and put the Middle East at the front of the global conversation.
BUILDING BETTER MARKETING
WHAT TO EXPECT
KEYNOTE SESSIONS
NETWORKING BUILT FOR DECISION-MAKERS
HIGH-IMPACT PANELS AND FIRESIDES
RECOGNITION THROUGH MOTF AWARDS
WORKSHOP
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This roundtable, co-hosted by the Advertising Business Group (ABG), the International Chamber of Commerce (ICC), and the Dubai Media Council, will convene leading voices from industry, government, and civil society to explore the evolving advertising landscape in Dubai and the wider Gulf region.
The session will spotlight the role of self-regulation in fostering responsible marketing practices, aligning regional priorities with global standards, and ensuring cultural relevance in a rapidly digitising media environment. Participants will engage in a candid dialogue on how voluntary codes such as the ICC Code of Advertising and Marketing Communications and the ABG Code of Advertising Practice can support ethical advertising, protect consumers, and promote trust in communication.
The roundtable will also examine the intersection of regulation, innovation, and regional identity, offering a platform for collaboration and forward-looking strategies.
RIGHT PLACE
RIGHT TIME
The world isn’t waiting. Neither are we.
The Middle East has the energy, ambition, and vision to set the standard.
Marketer of the Future 2025 is where the world stops seeing the region as “next” and starts seeing it as first.
Curated with WFA, leading advertisers, agencies, government, academia, and industry partners, the agenda is designed to spark the right conversations, ask big questions, and move the industry forward.
WHO WILL
BE THERE?
BRANDS, RETAILERS, AGENCIES, AD TECH, PUBLISHERS
C-SUITE LEADERS, DIRECTORS, SENIOR MANAGERS
GLOBAL & REGIONAL MARKET INFLUENCERS
WHY NOW?
The world is changing fast. The Middle East has the energy, ambition, and vision to lead that change.
This is not about catching up with global standards. This is about setting them.
Marketer of the Future 2025 is where the world will see the Middle East not as the next frontier but as the vanguard.
TICKETS
ABG Members receive a 10% discount. Email secretariat@abg-me.com for more information.
For solo attendees looking to explore and connect
INDIVIDUAL PASS (1-3)
AED750/
Perfect for teams looking to learn and network together
GROUP PASS (4-9)
AED500/
ENTERPRISE PASS (10+)
AED350/
Designed for large organizations bringing 10+ marketers
All tickets include full-day access to sessions, networking breaks, and the closing reception.
Prices exclude VAT.