MARKETER OF THE FUTURE
THE WORLD DOES NOT JUST LOOK AHEAD ANYMORE. IT LOOKS EAST.
Artificial intelligence can generate. It can't decide, judge, or lead.
As AI reshapes how marketing works, creativity, empathy, cultural intelligence, and strategic thinking are becoming the true sources
of competitive advantage. Marketer of the Future 2026 explores
how leaders turn AI's potential into real business impact, and why
the sharpest edge in marketing is still a human one.
THE HUMAN EDGE
The Advertising Business Group (ABG) is the UAE’s leading body for responsible advertising and marketing. Our members, the region’s top brands, agencies, media, and tech players, are united by one purpose: to shape a sustainable, ethical, future-ready industry.
We tackle pressing challenges like transparency, influencer marketing, sustainability, and AI, and create opportunities for bold collaboration and growth. With leaders from P&G, L’Oréal, Nestlé, TikTok, Google, Omnicom, WPP, Publicis, and MMS on our board, ABG blends global expertise with regional edge.
By hosting Marketer of the Future 2026, ABG continues its mission to champion innovation, raise standards, and put the Middle East at the front of the global conversation.
BUILDING BETTER MARKETING
WHAT TO EXPECT
KEYNOTE SESSIONS
NETWORKING BUILT FOR DECISION-MAKERS
HIGH-IMPACT PANELS AND FIRESIDES
CONVERSATIONS THAT SHAPE WHAT'S NEXT
RIGHT PLACE
RIGHT TIME
The world isn’t waiting. Neither are we.
The Middle East has the energy, ambition, and vision to set the standard.
Marketer of the Future 2026 is where the world stops seeing the region
as “next” and starts seeing it as first.
Curated with WFA, leading advertisers, agencies, government, academia,
and industry partners, the agenda is designed to spark the right
conversations, ask big questions, and move the industry forward.
WHO WILL
BE THERE?
BRANDS, RETAILERS, AGENCIES, AD TECH, PUBLISHERS
C-SUITE LEADERS, DIRECTORS, SENIOR MANAGERS
GLOBAL & REGIONAL MARKET INFLUENCERS
WHY NOW?
The world is changing fast. The Middle East has the energy, ambition, and vision to lead that change.
This is not about catching up with global standards. This is about setting them.
Marketer of the Future 2026 is where the world will see
the Middle East not as the next frontier but as the vanguard.