A DAY OF TRANSFORMATIVE MOMENTS
AGENDA
SHAPING TODAY
Block 1
Networking + Breakfast
01
8:30 AM
9:00 AM
Eleni Kitra
ABG
Amine Sadik
P&G, ABG Chair
Shaping the Future of Marketing in the Middle East
02
9:00 AM
9:05 AM
Opening
Welcome Note
03
9:05 AM
9:10 AM
H.E. Nehal Badri
Dubai Media Council
The New Growth Mandate: From Marketing Function to Growth Engine
04
9:10 AM
9:35 AM
Keynote
Trevor McFarlane
EMIR Intelligence
Exclusive Insights
05
9:35 AM
9:55 AM
Who is the Marketer of the Future?
Amine Sadik
P&G, ABG Chair
Athanas Jamo
Ipsos
Think Global, Brand Local: Building Trust in a Fragmented World
06
9:55 AM
10:15 AM
Fireside Chat
Stephan Loerke
WFA
Eleni Kitra
ABG
Marketing 2030: Geopolitics, AI, and Sustainability - What will separate Survivors from Leaders?
07
10:15 AM
10:35 AM
Fireside Chat
Charles Yardley
Khaleej Times
Wolfgang Ulaga
INSEAD
Coffee Break
08
10:35 AM
11:05 AM
NAVIGATING CHANGE
Block 2
2025: The Year of Tectonic Marketing Disruption
09
11:05 AM
11:35 AM
Keynote
Daniel Floyed
The BrandTech Group
Olfa Messaoudi
L’Oreal
Ziad Khammar
DMS
Augmenting Marketing: Blending Culture, Creativity, and AI
10
11:35 AM
11:55 AM
Fireside Chat
Panel Discussion
11
11:55 AM
12:25PM
The CMO Redefined: Purpose, Pressure, and Performance
Deniz Yamanel
Nestle
Alyza Beg
Easa Saleh Al Gurg Group
Sevgi Gur
Property Finder
Sami Kobayter
TikTok
Keynote
12
12:25 PM
12:45 PM
Narrative OS: Rebooting Marketing in the Age of Intelligent Storytelling
Ashley Rite
Core42 (a G42 company)
Keynote
13
12:45PM
1:00 PM
Shaping the Future of Marketing: Dubai Media Inc. and the Rise of Cultural Influence at Global Speed
Steve Smith
DMI
FUTURE-READY MARKETING
Block 3
The Future of Attention, from Capture to Filtering
14
1:00 PM
1:20 PM
Keynote
Lea Karam
Mindscope
Amine Sadik
P&G, ABG Chair
Eleni Kitra
ABG
So What Now? 5 Things We Must Build, Fix, or Kill
15
1:20 PM
1:30 PM
Closing Provocation
COLLABORATION
Block 4
Lunch / Networking
16
1:30 PM
3:00 PM
Shaping the Future of Ethical and Culturally Aware Advertising in Dubai and the Gulf
An invite-only roundtable by International Chamber of Commerce (ICC), ABG, and the Dubai Media Council exploring how responsible advertising can balance regional relevance with global standards in a rapidly evolving media landscape.
Responsible Advertising in the Gulf: Regional Relevance, Global Responsibility
16
1:30 PM
3:00 PM
Alice Himsworth
Google, ICC Marketing and Advertising Commission Chair
Priya Sarma
Unilever, ABG Member
Rashid Al Marri
Dubai Media Council
Steve Smith
Dubai Media Inc.
SPONSORS
TICKETS
ABG Members receive a 10% discount. Email secretariat@abg-me.com for more information.
For solo attendees looking to explore and connect
INDIVIDUAL PASS (1-3)
AED750/
Perfect for teams looking to learn and network together
GROUP PASS (4-9)
AED500/
ENTERPRISE PASS (10+)
AED350/
Designed for large organizations bringing 10+ marketers
All tickets include full-day access to sessions, networking breaks, and the closing reception.
Prices exclude VAT.