A DAY OF TRANSFORMATIVE MOMENTS
AGENDA
AGENDA
Block 1
Registration & Networking Lunch
01
12:00 PM
1:00 PM
Welcome and Provocations
02
1:00 PM
1:15 PM
Eleni Kitra
ABG, CEO & Executive Director
David Wheldon
WFA President
The Brain of the Marketer
Opening Keynote
03
1:15 PM
1:30 PM
TBAATBC
Leela Nair
Ebiquity, Managing Director,
EMEA-APAC
Olfa Messaoudi
L’Oreal, Chief
Digital & Marketing Officer
The Future of Growth
and Competitive Advantage
04
1:30 PM
2:00 PM
Faheem Ahamed
G42, Group CMO
The evolving role of marketing and business leadership
05
2:00 PM
2:20 PM
Human intelligence
and artificial intelligence
06
2:40 PM
3:00 PM
IPSOS
Amine Sadik
P&G Regional Marketing
Operation Director
Coffee Break
07
3:00 PM
3:30 PM
AGENDA
Block 2
Leadership in an Era of Continuous Transformation
08
3:30 PM
3:50 PM
Dr. Noah Raford
EMIR, Managing Partner
Sholto Douglas-Home
Expo City Dubai, Chief Sales, Marketing & Communications Officer
Duygu Ersoy
Unilever, General Manager Homecare
Julien Hawari
Communicate, Editor in Chief
Leadership in an Era of Continuous Transformation
09
3:50 PM
4:20 PM
the CMOs Panel Discussion
Ali Hanan
Creative Equals,
Founder & Global
Executive Director
Trust, Ethics,
and Responsible Innovation
10
4:20 PM
4:40 PM
11
4:40 PM
5:00 PM
The Art and Science
of Attention
Tik Tok
Closing & Thank you
12
5:00 PM
5:10 PM
Eleni Kitra
Amine Sadik
Key themes
of the Agenda:
1. The future of growth and competitive advantage
2. Leadership in an era of continuous transformation
3. Human intelligence and artificial intelligence
4. Trust, ethics, and responsible innovation
5. The evolving role of marketing and business leadership
6. The Middle East's role in shaping the future of business, media, and marketing
